General Mills unleashed this new #HowToDad campaign to promote Peanut Butter Cheerios, which is billed as “The Official Cereal of Dadhood.” They also launched a companion Tumblr which fleshes out the promotion with nuggets like:
- “Never say no when you can say ask your mother.”
- “Work hard, dad hard.”
- “Dadhood: No weekend alarm clock necessary.”
Want to see some other great dad commercials? Check out 4 Commercials That Make Dads Look Good.
Finally some recognition for Men, in this case Dads. I for one am getting totally fed up with sitcoms, ads, and demeaning articles showing men as buffoons. Bravo for General Mills to run this ad.