#UnscriptedBeauty – Capturing Authentic Moments in Parenting

That Poore Baby caught in an AVEENO #UnscriptedBeauty moment
That Poore Baby caught in an AVEENO #UnscriptedBeauty moment
Disclosure:I participated in an Influencer Activation on behalf of Influence Central for AVEENO. I received product samples as well as a promotional item to thank me for my participation.

When I started this blog, it was a simple journal intended to capture the life-changing event of becoming a dad and learning how to be a parent. I wanted something that I could re-read later on as a way of reliving the experience. I also wanted a way to share the moments with friends and family.

But something funny happened.

Other people started finding my little website and began following along. Then more people came. As the page views grew, I had to fight the urge to stage events in order to liven up the posts. After all, there’s no point in keeping this up if it’s not going to be real.

The same thing applies with photos, so I was intrigued when AVEENO invited me to write about the joy of capturing unscripted moments versus stressing out over trying to get that perfect shot every time. The irony is that as time passes, it’s usually the raw, in the moment pictures that endure.

For instance, check out the #UnscriptedBeauty in these photos:

A genuine moment during a scripted moment #AVEENO #UnscriptedBeauty

An example of trying to get one of those perfect shots and ending up with something genuine

Imperfect photos show so much more #AVEENO #UnscriptedBeauty

The imperfect photos show so much more…

That Poore Baby does laundry all by himself #AVEENO #UnscriptedBeauty

Though this might look like something I staged, he totally started doing laundry on his own

That Poore Baby's made up sign for bear #AVEENO #UnscriptedBeauty

Mama was asking him to show off his sign language skills when he busted out his made up one for bear (he also says “grrrrrr” when he does it)

AVEENO recently conducted a survey and concluded that most parents agree that they enjoy the off the cuff moments so much more than when they try to carefully orchestrate situations for that perfect photo. They’re now creating a movement by embracing those moments using the hashtag #UnscriptedBeauty, where they are encouraging parents to share the candid moments. They’re inviting everyone to enter their photos in a contest:

AVEENO #UnscriptedBeauty Contest Information

  • Capture photos of the authentic Unscripted Beauty in your life throughout June.
  • Post your photos on Instagram, Twitter, or Facebook using #AVEENO, #UnscriptedBeauty, and #Contest.
  • For Facebook posts, tag @Aveeno.
  • Keep celebrating life’s Unscripted Beauty!

One winner will be selected in July to receive a photo-shoot from acclaimed photographer, Danielle Guenther, as well as AVEENO products!

Check out AVEENO on Facebook to see more moments of #UnscriptedBeauty and remember that the photos need to capture natural, unexpected and family-oriented moments. Focus on the positive and please avoid staged, condescending and parenting fails.

Good luck and keep embracing the #UnscriptedBeauty in your life.

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